{The Powerful Story Of The Skagen Ladies Watch

The beginning of Skagen womens watch is a tale of Danish immigrants who came to New York to market another brand of watches in North America that were nice to have. Some timepieces were sent to the United States in order for the Danish company to begin a large expansion worldwide.

The designs were liked, but just because of the brand and logo and this was not enough to sell in North America. Americans were looking for more than name recognition; they were looking for something distinctive and reliable as well as being priced within reason.

This made the couple order four unique designs from the Danish company and almost eight-hundred pieces. These initial designs became the Skagen brand. The order was sold quickly and another order went just as rapidly. The beginning of Skagen was launched.

After the success of the four designs, the immigrants in New York went to work on designing more than thirty models for the upcoming year. The strong passion these two individuals had, along with a perception of what they thought people wanted in a watch, made these new models begin to sell.

The watches were handcrafted and reliable with a Scandinavian flavor as well as being reasonably priced in order to satisfy the average person. An unexpected meeting with a local catalogue producer would put the Skagen line on the map. The catalogue placed one of the designs on the back of the publication.

From their New York apartment, the couple earned a staggering $800,000 from the catalogue advertising. Every bit of stock was sold and additional orders had to be filled. The catalog watch was a woman's design that the immigrants from Denmark had developed themselves.

Bloomingdale's decided to take a chance on Skagen, but only on a trial basis. The designs stocked by the store sold out within hours and the revolutionary Skagen line hit the worldwide market after this. The company soon became the new rising star and other publications named them as the local up and comers in the watch market.

Soon after their success in America, the two originators set up an office in their home country of Denmark and quickly grew to eighty stores. The 250 designs marketed by the designer are being sold worldwide in over 5,000 stores. The chance that this couple took with the original marketing of four designs has grown into a million dollar company spanning the world while still being creative in design.

That small New York apartment has developed into a starting point for all the models from Denmark to the rest of the world. There is no longer just two employees, there is now over 170 working in many places, but still assisting in new, creative designs. The original designers’ passion has made the world want more and more.

The immigrants have not changed their ideas from the original Skagen watch and continue today as being one of the watches that are nice to have. The mission of this company has always been to supply buyers with a reasonably priced men's wrist watches with chic designs and distinctive looks.