Are you planning to start your own website with the goal of earning a good income from it? If that is the case, then you should know by now that the road to your success starts with the proper niche market research. Because today, it is almost next to impossible effectively compete with the bigger markets. Most of the time your only chance to succeed is by focusing on a really targeted niche.
Let us first explain what is a niche. A niche is a targeted subset of any given market, where your marketing efforts are all focused within that area. There are a lot of facts that you should consider when selecting a niche or a market. For one you can use the price range of your product or service as a starting point. Your niche would then be those people who can afford your price. Another would be to focus on the benefits that your product can provide to your targeted consumers.
Listed below are five great tips on where you can find a good niche. Every niche market research should include at least one of the suggestions below as a good start with your research.
1. Use Google's tools.
Since Google is the most popular and most used search engine in the world, using their data or information is a great help for every online marketer. There are two tools or services that used by many and these are the Google Trends and the free Google keyword research tool. The Google Trends helps you find the hottest or most searched keywords at the moment. That is why you would often find celebrities and recent important events on the list.
The other one, the keyword research tool, is a mainstay in every Internet marketer or search engine optimization expert's arsenal of niche research tools. If you have a keyword for a general market idea, you can narrow it down better with this tool and help you find the best niches possible. Just listen to an Ed Dale interview and you will better understand how important it is to properly conduct a keyword research to find your next niche.
2. Look at Amazon's bestseller lists.
Being the most popular online shopping site today, Amazon publishes a list of its bestselling products on each product category page. This lets you know which products people are buying as well as the ratings that they give to them. It is a fantastic place to start your niche research.
3. Take a look at the Yahoo! directory.
The Yahoo! directory has been around since the 1990s and for many years, Internet marketers have been using it to find lucrative niches. For instance, if you want to go into the health niche, you can start with the Health category and, perhaps, select Sleep Disorders. From there you can find other health topics for your next niche.
4. Magazines
Just stop by a newsstand and look at the magazines on display What do you notice right away? That each of these magazines are specializing in a specific market. These can be about literature, toys, pets, computers, mobile phones, home furnishing, electronic gadgets, and many more. Within each magazine you will find news stories where you can get more niche marketing ideas.
5. Auction sites like eBay.
Auction websites like eBay have always been popular among online shoppers. Not only do they get bargains from bidding on the products, but they are also stumbling upon hard to find items. These sites are publishing the hottest item trends and from these you can find out what people are interested in and what they are buying.
Do you want to learn more about niche market research and other online marketing tips? Then you can listen to some podcast interviews of the top names in Internet marketing today.
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