Just as with any other type of business one of the main forces that drives the progress of accounting companies is publicity. The judicious use of press releases, or PR, is a potent tool in this respect.
Firms with accounting websites have a great deal to benefit from the artful exploitation of these instruments.
A press release is commonly made use of to introduce new services to the public, but can actually be be released for just about any even remotely noteworthy events at your firm. There is a specific format and journalistic style that must be used, but I won't bore you with the details. You can Google them up easily when the time comes, but it's vital that you observe these standards or your press releases won't be released over the wires.
There are two huge advantages to putting marketing resources into this strategy. It publicizes your firm, your brand, and your services on the one hand, and on the other it's cheap.
How does this help practices publicize their websites and themselves? Let's take a look at the three most important ways that press releases benefit accounting firms.
Press Releases Generate Backlinks
First, a press release has the potential to generate quality back links when it is distributed via Internet news wire distribution services such as BusinessWire.com or PRWeb.com, both of which have high page rankings. And if the press release is picked up by Google news, Yahoo news and other media outlets it could generate a lot of publicity and drive a huge amount of traffic to your website.
Search Position
Another wonderful benefit of using Press Releases is that the links they bring in can help you in the search engines. Search engines, especially Google, use links to determine a sites importance, or "ranking". When your website is ranked higher, it shows up higher in the search results for your most important search terms and more people are likely to visit it.
Exposure for Your Brand
Third, a press release can be used to increase brand recognition, but the key to this is to write and distribute press releases on a regular basis. As time goes by repeated exposure to your brand will benefit your firm. The more exposure people have to it the more inclined they'll be to trust it.
Don't forget to optimize your press release.
A huge advantage to releasing press releases online is that once released they stay posted pretty much permanently. To get the maximum benefit from this posting you need to optimize it in such a way that the search engines will understand and follow it. This is important in that in today's Internet age people are likely to look online first for information about products and services they are interested in--including journalists who might use it for an article or two and include a link to your business website.
If you really grasp how it's done your press releases will be able to be exposed to an a huge internet. This offers your practice a potent advantage. Practices that neglect the use of press releases to market their CPA websites are losing out on an opportunity to advertise their companies.
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