Search engine optimization has to be done both on page and off page, the latter referring to factors that are done outside your actual site. Don't worry if you're not yet familiar with these concepts, as it's not as complex as it sounds at first. We'll now take a look at some principles of off page SEO that will make it easier to get your site ranked highly by the search engines.
Make sure that the page you're getting backlinks from is popular enough. So make sure the sites you get from your backlinks from are known in your niche and have some presence. The more popular your referrer pages are, the better off you are. But this doesn't mean you should ignore all the other targeted backlinks. This is only one factor that you need to consider when looking at gaining backlinks. Your results depend on the quality of your backlinks, but off page search engine optimization isn't as difficult as others make it out to be.
When optimizing your site, don't try to fool the search engines by cloaking your pages or setting up gateway pages that show the search engines something different from what actual visitors see. Doing this kind of thing can remove your site from the listings if you're caught, so it's best to use only legitimate SEO tactics to rank your site. Think in terms of building a real business and work towards increasing your ranking honestly rather than trying to achieve everything immediately. As you apply your off page optimization techniques, it's a good idea to read Google's Terms of Service (TOS) so you know what is and isn't allowed. The TOS will inform you in regard to which practices can cause your site to be considered low value or even get it de-indexed in the listings. Since Google is the number one search engine, it only makes sense to learn how it ranks sites if you want to increase your understanding of search engine optimization.
You should also ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. Creating a well themed website is a great way to boost your chances of getting ranked for your targeted keywords. The more focused your site, the easier it is to let the search engines know what keywords you want to be ranked for. You don't want to mislead the search engine spiders, after all. This is why your website's pages should revolve around one single theme.
Off page SEO, as we've seen in this article, is very important if you want the search engines to rank your site. Getting your site ranked well is really a matter of following some basic principles and working at them consistently.
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