A Handful Of Simple Methods To Assist You In Creating Professiona Web Video To Get The Word Out About Your Business

I never quite understood the concept of making great looking web video. It always looked like it would cost way too much to make anything look quite decent, and to be honest, I just never thought it was necessary. I was wrong. The most professional your video looks, well… it makes a real statement about you and your brand, one that says how professional you are.

Choosing The Right Video Player

Many people will simply upload their content to video sharing services such as YouTube or Vimeo, however there are a few options available to people who want to play great looking video in an unbranded player. There are many unbranded open source players out there such as VideoJS and Video For Everybody, that said, many of these require some additional work to be able to use. There are also some membership options such as EZS3, plus self hosted solutions such as Easy Video Player 2.0 The key is to choose the right service that is suited to your needs. Do your research, see if the features match what you need, and remember that if you just aren't prepared to spend on a player, YouTube and Vimeo also work great.

Use A Professionally Branded Intro Clip

If you have watched a single piece of television in your life, you would be familiar with many of the animated introductions that mark the start of a show, or its return from an ad break. As much as this looks like it is very costly, there are many web sites where you can purchase pre-made templates that you can use with your own business name and other catch phrases. These are an especially cost friendly option, if you want to add a real feel of professionalism to your video content.

Audience Brand Awareness

If they don't know who you are, then how are they going to know how to contact you? Consider adding a lower thirds to your videos that tells your viewers who you are, and where they can find you. A URL in most cases will suffice, or if you are marketing to a local audience, a phone number can work wonders.

So it is as simple as this. Create great video, use a great player, and make the video look professional. Just don't forget to place some kind of focus on the player that you use. A great example of this would be the website of a lawyer. Would you find that you would have more trust in that business if they were using YouTube videos embedded on their site, or an unbranded video player such as EZS3 or Easy Video Player 2.0? I know who I would trust.