Sunday, April 17, 2011

The Keys To Getting To Google's First Page

Every online marketer is well aware of the benefits of getting their site to the top of the Google SERPs. Harnessing Google's power is akin to any website having its own personal river of traffic. The following article talks about how you can hit the top positions on Google by applying simple tactics.

Google values country specific extensions in domain names because they then know in what country to rank the particular site for the keywords it features. So, if your website is location specific and you want to reach the top of the SERPs, then you need a country specific TLD. This will give you an instant advantage in the search results, and help you get the rank you want. Besides that, make sure your website is hosted on a server that's based in the country you're targeting to rank in. Thus, if your site is targeting a Greek audience, then you will want to have a .gr extension and to host it on a server based in Greece. These are simple things but they matter a lot in the long run when it comes down to your ranking. At the very least, you should put your keyword in the URL of your site, even if you didn't succeed in getting it in the domain name. Google will give your page preference if it finds the keyword in the URL when generating results for a search. While long tail keywords make like easier and are quicker to rank near the top of the SERPs, it really doesn't make a difference in the big scheme of things what type of keyword you target. The search engine giant will use a complicate algorithm to analyze your site and it takes into consideration a number of variables, including the URL. Including the primary keyword in their URLs is one way that many new websites achieve excellent rankings.

Don't ignore the 'Title' tag of your webpage because it does make a difference. Your primary keyword should be featured in the Title tag because that's what Google uses to determine what you should rank for. However, don't go overboard and turn your Title tag into a massive list of keywords. Limit yourself to one or two keywords in your Title. A smart way to deal with this is to combine two keywords in such a way that they look one. As an example, if your primary keyword or keyword phrase is 'free business card', you can utilize the former and add a second key phrase right after it like 'Where you can obtain free business card maker on the web'.

Many people don't know but having quality content on your site that's written in proper English and grammar gets more attention from Google. Poorly structured content or bad grammar will hurt your site. Google focuses on providing their users with an amazing experience and that includes well-written content. Unfortunately, many good websites never reach the front page because they overlooked this one issues. It is critical that you ensure your content is grammatically correct and your spelling is up to scratch before publishing it.

Since you can sometimes miss things, you should consider getting someone else to proofread it for you. Only the best sites get to the top of the SERPs because many people think this matter is unimportant and ignore it. Increasing the rank of your page and reaching page one in the SERPs isn't complicated, as long as you have the right knowledge. To see excellent results, all you have to do is implement the ideas in this article.

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