Those innovative minds at Google are always playing around with one thing or another, aren't they? In search engine marketing, right when we are convinced that it really is safe test the Internet marketing waters again, Google releases some sort of predatory shark into the sea yet again. What exactly are we all going to do now? Recently, the guys at Mountain View have come up with a genuine work of genius, its name is Google Instant.
It seems that Google boffins are always thinking about bringing the incredibly important search results to us as quickly as possible. It doesn't matter that they want to stun everybody with their talent and capacity, they know that we simply cannot wait more than a millisecond to obtain thousands of appropriate and targeted results for the search engine query. With Google Instant they seem to be trying to put words directly into our mouth, essentially. They're predicting exactly what we're looking for and let's be honest, they are really simply endeavouring to be clever about it.
A lot of search engine optimisation advocates start to question the result of the new bright, shiny object. It is possible that it will effectively wipe out our efforts to try and rank for all those long tail key phrases? In the end, how Google Instant functions is that it mechanically gives us the results even as we start to type. The theory is that we don't have to enter each and every letter within our longtail search term and will be sidetracked to take a look at one of those "instant" results instead.
It is easy to imagine an end of the world scenario, until you realise that individuals tend to think, as humans, somewhat differently. Since we tend to add the much-loved modifier before the rest of a search phrase, the crazy computer at Google does not understand specifically what we are looking for until we move more deeply on within our input. We do not type in, as an example, "plumber San Diego," but instead the majority of us would certainly put in "San Diego plumber."
Consequently, as clever as Google Instant desires to become, the only thing it does is predict exactly what we are looking for based on the way in which we enter the search query. We aren't about to begin placing the cart ahead of the horse, as it were and so we're still very likely to notice those all-important longtail search term results.
I am not sure about you, but in today's world I have noticed a bit more of a hold off in the amount of time that Google will take to provide the results to us. It's not a life or death situation at all, but could it denote the consequences of Google Instant? Undoubtedly, we are able to understand the reason why Google introduced this unique new "upgrade," except that we just feel like they need to leave it be, sometimes. We have enough of a task maintaining our SEO services and marketing campaigns while not having to constantly alter how we carry out our work, after all. What on earth are they going to develop in the future when they try and predict just what we are up to?
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