One strategy to build links to your site is to purchase them. There are several things to consider before doing this. One of the most important considerations is how the search engines look at such links. The different search engines have varying opinions, to a degree, but let's look at Google's policy to decide is this is a viable link-building strategy.
When you read Google's Webmaster Tools section, you'll find that Google lists paid links on its Link Schemes page. In US English, the very word "scheme" has negative connotations, indicating something may be underhand. And the last thing you want when trying to build links to your website is to be considered a "schemer" by Google.
If you look at the Link Schemes page on Google, you will see what they think are inappropriate ways to construct a link building campaign in order to increase your PR, or page rank. They say in no uncertain terms that "buying or selling links" is one of these. Google frowns on this kind of activity, of that we can be sure.
Does that stop everyone from doing it? Of course not…
If you want to be pedantic, you could even say that if you pay for an online ad, you're effectively buying a link. However, there is a subtle difference. It is quite normal to buy advertising, whether it is in the form of a text ad, a banner ad or a block ads. Visitors see the link and know right away it's an ad. They are free to interact if they want to, clicking on the link or not, depending on whether they have an interest in your offering. There's nothing subversive about it.
All the search engines dislike the practice of writing a review or legitimate article, when the writer is paid to write something good about the product or company. Paying for such reviews or articles, may build more links for your site, but at the risk of ticking off the guys at Google, is it really worth the money?
Google is the leader in the field and their best advice is to offer top class unique content, that is highly relevant, in order to get legitimate links from other websites and to build your status around the Internet. And to take advantage of this quickly, seriously consider taking on someone looking to become virtual assistant, or even a team looking to become a virtual assistant business, to maximise your efforts in a very short span of time.
The higher the quality of content that you put out there, the more people are likely to find this content as valuable and produce a link back to it. That's the number one way to get backlinks for your site. Don't forget, virtual assistants can help you with all the details, at a great price.
Paying for links is a common practice, whether frowned upon or not, especially where blog posts are concerned. There are any number of companies and websites that offer blogging for pay jobs—which sound great for the bloggers, but if a blogger is getting paid to write about your site... you're paying for that link. Should you pay for links for your site? Only you can decide. Be very careful, however, because you don't want to be banned by Google for participating in a link scheme. Consider carefully, whether it's worth it?
Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!
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