Have you ever heard of Google's quality score? This is an element used by the search engine to determine just how much you pay for your advertisements and where your ads show up within a given pecking order within the Adwords programme. The programme is, as we know, based on an auction of some kind and your success when it comes to where your advert appears on any given webpage is not based entirely on how much money that you’re ready to pay to get it there. Google is really concerned with high quality. They may be just providing ads for people to click on should they want, however they know really well that if people click right through to the website landing page and are not really stimulated by what they find there, they're not as likely to trust the entire mechanism behind the Google Adwords program in the long run.
This is why Google invented a “quality score,” which is a rating connected to the quality of your squeeze page, the keyword significance as well as the advert copy. We are able to learn a lot from all of these quality scores when it comes to search engine optimisation. Back linking is an important part of SEO UK experts regularly remind us and for very best effect we should focus on matching up the keyword at the remote site to some keyword optimised page on our very own sites. When we use anchor text in the remote site to point to ours, if the content of our landing page is entirely applicable and clearly so to visitors within a split second of landing, we're definitely on the right track. A terrific place to begin would be http://www.sellingonline.co.uk for a clearer understanding!
Think about the heading of your website landing page. Is the keyword contained inside the heading and does it coordinate with verbiage that correlates with precisely why you prompted the visitor to go there to start with? Remember that we could very easily lose a visitor in a moment or so, if there's perhaps the smallest little bit of confusion or doubt.
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