Google needs to know what the deal is. No hard feelings, but Google needs to make sure that people are not trying to sneak their way in undetected, with any kind of unusual plans. I mean, if you were the worlds largest search engine, I am sure that you too would be concerned with the quality of the search results that you deliver every day, and would more than anything be worried if people suddenly stopped seating using you to search for what they need to know.
So, one could only imagine what the impact would be if Google were to suddenly start under delivering in the way of its search results. As the quality of search slowly started to diminish, more and more low quality sites would start to take the higher positions in Google, which just wouldnt be a good thing as far as their overall user experience goes. The end result? Just like what happened in the early 2000's when Google first showed up on the scene, a competitor will take over their spot as the number one search provider.
So, how is Google keeping themselves in the game? What is it behind the name that delivers such high quality results? I'm not going to go into a huge amount of detail here, but I will give you the basics so that you can understand. Nothing to do with algorithms or anything like that, just what you need to know. Lets get into this.
You see, Google really consists of three major components. The first is a massive database consisting of several hundreds of billions of websites that have been discovered through backlink indexing, and other details such as who links to those websites, what the websites are about, and so on and so forth.
The second important piece of the puzzle is the simple interface that we use to search that you can see at the Google home page. This is a search field, plus the results page, which consist of both organic and paid results.
The next component is where things get a little tricky. You see, with as much content as there is on the web, it would be next to impossible for humans to discover the content manually. This is where the next component comes in, small software packages that we like to call "Crawlers" that follow links on the web, and report back to the Google Index what its findings are. This relates to keywords on page, links, and much more.
Understanding all of this, it would be common sense to you now that in order to appear in the Google Index, you would simply need to be linked to from another page that is within the Google Index, right? In fact, everything that you do needs to be visible by Google in some way shape or form for it to count. Many people build mass quantities of backlinks, only to find at a later date that it has had no impact. Why? Because they didn't practice good backlink indexing methods that make sure that their links are discovered by Google. In all cases, it is this simple - if Google are not aware of what is happening, then they can not rank you according to your plan.
I could go on for a whole lot longer about Google, how their search function works based on its own algorithm, however I would only complicate matters more. At the end of the day, what matters most is that what you do needs to be seen by Google in order for it to count.
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