Saturday, January 8, 2011

Why Amazon's Latest Kindle Reader Is Such An Excellent Gift Idea

If you're looking for inspiration when it comes to choosing a gift, then Amazon's website is a great place to do a little research and get some ideas. They are the largest online retailer in the world after all. One of the good things about Amazon – and some other online retail stores – is that they show you what’s selling well. If an item is found in the Amazon top sellers list, then you can be sure that it is popular and in extremely high demand. You can use these lists to get gift ideas if you like.

It's absolutely guaranteed that the number one selling product on the Amazon website is in very high demand. In fact, you can be sure that it is in extremely high demand. Since the end of 2009, The Kindle reader has been the number one selling item on the Amazon website. A lot of industry watchers forecast that the launch of Apple's iPad would herald the demise of the Kindle - but that seems to be far from the case - in fact, it's selling more quickly than ever before.

The release of the upgraded Kindle 3 in August of 2010 simply reinforced Amazon’s dominant position in the ebook reader market. The latest version of the Kindle incorporated a number of different technical improvements, including a better, higher contrast display, a smaller and lighter casing and improved memory capacity – enough for around 3,500 books.

Amazon also released their new, WiFi only, entry level Kindle - perfect for those who don't anticipate the need to connect away from a WiFi zone - priced at only $ 139. The price of the 3G plus WiFi model also fell to just $ 189. Both of these options are priced considerably below even the entry level iPad, and that was undoubtedly a major factor in ensuring that the third generation reader became the fastest selling version of the Kindle to date.

Another big selling point for the Kindle is the fact that it has no monthly download or connection charges associated with it. Although Amazon is somewhat secretive as far as precise sales figures go, a company spokesman recently confirmed that the Kindle 3 had sold "millions" between its August launch and mid-December 2010.

The new reduced prices make e-book readers very attractive to potential buyers. Considering that e-book prices are generally lower than traditional printed books, and also that there are many out of copyright books available as free downloads, it’s very possible that users could recover the cost of their reader in a relatively short time.

It could well be that 2010 will prove to be the year that e-book readers really go mainstream. Lower price levels, improved functionality and an ever growing selection of available books to choose from will make e-book readers in general, and the Kindle in particular, a popular gift choice over the 2010 festive season.

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