Sunday, October 10, 2010
Building A New Website That Is Findable
There are a lot of things that go into when you build a new website. One of the things you want to do is to find out what your conversion rates are. When you market your site, you’ll be getting a lot of traffic. With the people that come how much does it take to make one sale and how much are all the sales worth? Now that you know your conversion rates, you can figure out what your expenses are. It all comes down to doing some math figures which aren’t so bad if you think about it.
It all comes down to simple SEO. Now take a look at the figures you have. How much time and money did it take you to get just one client? Now take the duration of the business's life. How much time and money does it take you to get these clients? Now you want to sit down and take a look at these numbers you just have.
I see so many people get this wrong, especially with the market research they are doing. There is only so much data you can look at before you have to say to yourself that I have to be doing some work here. It’s almost like playing the stock market. When you play the stock market, you have to design a trading system that works well for you or you won’t make any money. The same thing holds true for marketing your business. Once you find out what works, you now have to do the work to get the clients coming in. You’ll never find that perfect keyword phrase that will bring in the big bucks, so just go with a variety of them.
These facts are hard for some to swallow. You have certain people that are like the education drug addict that will spend all their time doing research without doing any testing or getting a product up and running. There is a better way to go about doing things. There is no end to market research, but there comes a time where you have to sit down and just get something done.
It really is just like trading, your past results are no indicator of what’s going to happen in your future. They can give you guidelines of what you should be doing and where you should be going and what to look out for, but it’s not set in stone. At the end of the day, there is nothing like getting that blog up and doing some work to get it ranked, then seeing the traffic come through. That is the definitive test for you.
Just take 30 days and map out where you want to be. There are some great free services online that will give you guidelines from A to B. That’s what it takes to build a new website.
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