Know who you are marketing to, or in other words know how to relate to your market if you want your landing page to convert and get the job done. It is not so tough to have a landing page with respectable conversions, and here are some important points on that matter.
If you have never dealt much with video, we definitely encourage you do to that because it can make a huge difference with conversions. Whether or not video is for you largely depends on your market, we think.
When you are testing with various graphics, video and even audio buttons, be sure to do one thing at a time and use enough traffic to get good results. Above all, be very sure that everything provides something of value and contributes in a meaningful way. The simple fact is that video is still very powerful and popular, and that is perhaps the main reason to consider using it. There is no real reason to make the video ultra fancy, and on a related note some people get turned off by videos that look too slick and professional. Do not say much at all about how great you are on your landing page. Your target market is who you want to be reading your landing page copy, so talk to them and make it be about them. The moment your prospects arrive at your page the first question they'll ask themselves is - "what's in it for me?". The only way you can really nail your copy and find the best benefits is to have complete knowledge of what ever you are marketing. If your copy is not crystal clear on that huge part, then you are in trouble. When you keep your mind on delivering to the person reading the page, then that will help to keep you on track. When you write your copy properly, then it will be short and concise which will keep you going in the right direction.
The question of using a photo of you on the landing page is something you should test. But it goes back to the whole social net thing, so some may appreciate it. Always test everything you do, and an image of you and your team, if you have one, could be something to try. In the end the success of your page will depend more on the quality of your traffic and the perceived benefits.
Making your landing pages perform killer magic requires you to be patient - and test, always test and make revisions.
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